Technology Service Innovation

This study aims to explore the critical role of technology in driving service innovation, given the increasing importance of the service sector in today’s economy. Services are unique in that they are intangible and dynamic, which presents both challenges and opportunities for innovation. The research focuses on understanding how technology facilitates improvements in service offerings, allowing organizations to gain a competitive advantage in established markets and explore new market opportunities. The study will investigate organizational and marketing capabilities, service innovation strategies, and the relationship between Service-dominant logic and Resource-advantage theory. By examining these factors, the study seeks to shed light on how innovative technology enhances service innovation and contributes to organizational success. Service innovation is defined as a change in specific innovation dimensions related to various characteristics of service. The Service-dominant logic recognizes technology as one of the informational operant resources that benefits service innovation, which focuses on intangible and dynamic resources. The Resource-advantage theory emphasizes competences, value proposition, and operant resources that can be leveraged to develop innovative practices to produce superior organizational performance. The traditional role of technology as a source of improving efficiency in firms remains valid.

Author(s) Details:

Satish Pandurangji Rewatkar,
Dy Chief Business Development and City Marketing, Brihanmumbai Municipal Corporation, Mumbai, India.

Abdul Kadar Jilani Mansuri,
Commerce Department, G S College of Commerce, Wardha, Maharashtra, India.

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